Google requires every addiction treatment provider advertising on its platform to hold LegitScript certification (or equivalent third-party verification). Without it, your treatment center cannot run Google Ads — the single most effective paid channel for generating qualified treatment inquiries.
LegitScript verifies that your facility is properly licensed, accredited, and operating in compliance with applicable laws and industry standards. The certification protects people seeking treatment from predatory operators, and it signals to families and referral partners that your center meets a recognized standard of credibility.
This resource center walks you through the requirements, costs, timeline, and common pitfalls — so you can get certified efficiently and start advertising compliantly.
Certification unlocks the channels and trust signals that drive admissions.
A phase-by-phase walkthrough with every task you need to complete — from preparation through launch.
Get every document and website element in place before you submit. This phase determines whether your application sails through or stalls for weeks.
Submit a complete, accurate application with all supporting documentation attached the first time.
LegitScript verifies your credentials, contacts references, and assesses compliance. Respond to any requests for additional documentation within 48 hours.
Once approved, connect your certification to Google Ads and launch compliant campaigns. Maintain standards to keep certification active at renewal.
These mistakes delay certification — or get Google Ads accounts permanently suspended. Prepare correctly the first time.
Check off each item as you confirm it's ready. When you hit 100%, you're prepared to apply with confidence.
LegitScript certification is a verification program that confirms a treatment center is properly licensed, accredited, and operating in compliance with applicable laws. Google requires LegitScript certification for any addiction treatment provider that wants to run Google Ads for treatment services.
LegitScript certification for addiction treatment typically costs around $1,950 for the initial application and certification, plus an annual monitoring fee (approximately $1,650/year). Fees are set by LegitScript and may change. The certification is valid for one year and must be renewed annually.
The review process typically takes 2-4 weeks after you submit a complete application with all required documentation. Incomplete applications or requests for additional documentation can extend the timeline significantly, which is why preparation is critical.
No. Google requires LegitScript certification (or equivalent certification from a Google-approved third party) for any advertiser promoting addiction treatment services. Running treatment ads without certification risks account suspension, which can be permanent and affect all your Google advertising.
You need: valid state licensure for your facility, accreditation from an approved body (Joint Commission, CARF, or state department of public health), a live website with required disclosures, business documentation, and policies demonstrating compliance with LegitScript's standards. We help you prepare and verify all of this before you apply.